Retail Strategic International Expansion (Sire2) Theory and Cases Brenda J. Sternquist

ISBN: 9780982726006

Published: August 1st 2011

Hardcover

456 pages


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Retail Strategic International Expansion (Sire2) Theory and Cases  by  Brenda J. Sternquist

Retail Strategic International Expansion (Sire2) Theory and Cases by Brenda J. Sternquist
August 1st 2011 | Hardcover | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 456 pages | ISBN: 9780982726006 | 8.25 Mb

Retail Strategic International Expansion (SIRE2) Theory and Cases Who, What, Where and Why retailers internationalize is the theme of this book. The SIRE2 model is presented complete with propositions to predict international expansion for two typesMoreRetail Strategic International Expansion (SIRE2) Theory and Cases Who, What, Where and Why retailers internationalize is the theme of this book.

The SIRE2 model is presented complete with propositions to predict international expansion for two types of retailers, global versus multinational. Global retailers internationalize using a standard format that they replicate wherever they go. Multinational retailers change their offering, adapting to different cultures and economies. Eighteen detailed cases are presented outlining retailers international expansion strategy. Cases include Amazon.com, Blockbuster, Carrefour, Casino, Costco Wholesale, Foot Locker, Gap, Kingfisher, Metro, Office Depot, Pinaulat-Printemps-Redoute, Seven and I, Shoprite Holdings, Starbucks Coffee, Tesco, Toys R Us, Uniglo and Wal-Mart.

Read their story and learn their strategy.



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